The Bush Memos, PR And The Right

According to PR Week the Swift Boat Veterans for Truth's PR firm, Creative Response Concepts, "used right-wing blogs and news sites to turn a CBS report casting doubt on President George W. Bush's National Guard service into a potential black eye for both the network and the Democrats." CRC client Cybercast News Service "called typographical experts, got them on the record that these papers were fishy, and posted a story"; "immediately" contacted Matt Drudge; and worked with the Media Research Center "to push the story into the mainstream press." The Los Angeles Times reports that the first forgery charge "did not come from an expert in typography," but from "an Atlanta lawyer with strong ties to conservative Republican causes."